Guilty by association: sponsorship and perceived endorsements
/We are guilty by association when we speak in public. Whether you're a physician, academic, business person, or just somebody trying to get your message heard, you and your message are inseparable from their context. You are associated with event sponsors, academic institutions, Board of directors, your colleagues, and they are all associated with you. We do not speak in a vacuum devoid of our surroundings.
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